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Don’t Know Much about Routers
Within the online panel and sampling industry, there has been a lot of debate and discussion on the topic of routers. But the fact is, the vast majority of market research buyers don’t know much, if...
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Can Survey Gaming Techniques Cross Continents?
Those who know GMI know that we have dedicated a significant amount of time to studying creative survey techniques. We have done a lot of research on research, and found, as other researchers have,...
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What It Is and What It Isn’t — 8 Things Everyone’s Asking about Gamification
We are approaching the end of a particularly busy year, in which I had the honor of speaking at events on four continents about a topic that now appears to have become part of my identity: Gamification...
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Vive la Difference
Part 2 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies It’s been said that we’re all more alike than we are different....
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Pants on fire: Testing Untruthfulness
Part 3 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies In multi-country studies, untruthfulness presents the largest...
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Getting Nowhere Fast: The Impact of Speeders in Multi-Country Studies
Part 4 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies Almost everybody speeds. Regardless of the country we are...
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The Answer Lies in the Question
Part 5 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies. When it comes to conducting multi-country research studies, our...
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5 Reasons You May Need To Update Your Tracker
Was updating your tracking study on your list of New Year’s Resolutions, but you just haven’t been able to muster the courage to do it? We know that the mere thought of tackling this project can...
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Proclivity Toward Representivity
With all the talk about how market research is changing radically, it’s somewhat comforting when age-old debates come up again and again. Like the topic of representivity. Every so often I see a blog...
View ArticleLeveraging Lightspeed GMI Honesty Detector for Research Quality
Depending on who you ask, the idea of a ‘lie detector’ might spark visions of Orwellian instruments of torture or Tom Cruise sweating it out in Minority Report (or Tom Cruise sweating it out under...
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